Apple Revs the Mac Chip Engine

Your daily head start in the business of tech + filtered + focused

The most important thing in tech today is …

Apple’s “Unleashed” event, where its homegrown M-series chips could raise the bar for PC performance.

It’s not that Apple’s laptops themselves aren’t important, but in this case they’re not the star. The MacBook Air that Apple introduced about a year ago was more that game changer, raising the performance bar at an affordable price. Today’s announcement for me is more about seeing Apple’s vision for heterogeneous computing as expressed in the balance of battery life and horsepower at a premium price.

This will have implications for Intel, AMD, Nvidia and others in the ecosystem.

Coming up today on CNBC’s TechCheck, 11 a.m. ET / 8 a.m. PT …

Bakkt CEO Gavin Michael

While you were sleeping …

Zillow Group Inc. is taking a break from buying U.S. homes after the online real estate giant’s pivot into tech-powered house flipping hit a snag. L.A. Times

Netflix 's hugely popular TV show "Squid Game" will generate just shy of $900 million in value for the company, according to internal documents seen by Bloomberg. Insider

In the broader world …

The first bitcoin-linked exchange-traded fund will make its debut officially on Tuesday. The much-anticipated ETF from ProShares, which will track the bitcoin futures market, will begin trading on the NYSE Tuesday under the ticker ‘BITO,’ the company confirmed. CNBC

On the horizon …

Today, 2:30 p.m. ET:

I’m listening to …